brand guidelines
How to use the Abbey Life, Abbey Kids and Abbey Arrows brands, for anyone making slides, posters, social posts or signs.
Logo
- Use the mark on its own where space is tight, such as the header, social icons and favicon.
- Leave clear space around the logo equal to the height of the letter "a" in the wordmark.
- Only use the logo in white or charcoal. Never stretch, rotate, outline or add effects.
Download the mark (SVG) Wordmark white (PNG) Wordmark charcoal (PNG)
Colour
Pearl, Ecru, Rust and Reseda green come from the moodboard in the Abbey Life Photoshop file. Rust is only used as a background with white text, as dark text on rust is hard to read.
Typography
A church family in Newtownabbey. Come as you are, grab a coffee, and find a place to belong.
Buttons
Motion
Smooth and cinematic. Long, eased reveals, lines of headline text rising into view, slow photo drift and gentle parallax. Nothing bounces.
Logo
- Always keep the black outline. Place on white or on one of the Kids colours.
- Don't place the logo on busy photos.
Colour
Typography
Games, worship and Bible stories every Sunday.
Style
- Thick black outlines (3px) and hard offset shadows with no blur.
- Halftone dot patterns and paint splats, taken from the logo and signage.
- Slight tilts on photos and cards.
Motion
Bouncy and energetic. Elements pop in with a little overshoot, cards wobble on hover and stickers spin. Always quick, so parents aren't kept waiting.
Logo
- Place on Cream or a pale watercolour wash. Avoid dark backgrounds.
Colour
The logo colours are soft, so none of them are dark enough for body text. Bark was added as the text and button colour so everything stays easy to read.
Typography
A calm, caring crèche for babies and toddlers.
Style
- Soft watercolour blobs, rounded corners and plenty of space.
- Little hand-drawn arrows, hearts and curls, taken from the logo.
Motion
Slow and calming. Soft fades, gentle floating and arrows that draw themselves in. Nothing sudden.